The outcomes of Turning Kuwait into a tourism country Research Paper

The outcomes of Turning Kuwait into a tourism country - Research Paper Example In short the, impact of developing Kuwait’s tourism industry has been explained in detail in this report. Kuwait is sovereign state place in the middle of the Arabian Peninsula, constituting in western Asia. The country is bordered by Kingdom of Saudi Arabia and Iraq. The name â€Å"Kuwait† means the fortress built near water. It comprises of total of 6889 sq miles and houses a population of about 3.5 million people (PACA). Like all developed countries of the world Kuwait also tries to enhance its image to the outside world to enhance an image of the place to be visited as a recreation, not only business. As it an established fact that the prime source of income for the Kuwaiti government is the oil sector, there are various other sectors the governments is looking into with n angle of revenue generation. Tourism is one such department in which the Kuwaiti government has taken interest lately. The report discusses the prime targets that are set for the tourism industry, its benefits and downsides that come along with any sort of urban or cultural development. This report in detai l also discusses the area which will enhance tourism, including places already present and those which can be developed along with proper marketing to induce the world travelers to home in their travel destinations in this part of the world. The Tourism is simply explained as the traveling which is done for pleasure or fun. Many people all around the world travel to different destinations across the world to see places and monuments of their choice and personal liking. Personal likes may include structures of sculptural beauty, attractive spots of nature and so on. Hence we can find a number of tourists at all time in all countries of the world, even space is being converted into a tourist destination which is not even in this world, for those who can afford it. The travels of the foreign tourist bring a lot of money to the countries where they travel. Hence, tourism

Marketing Communications Proposal Essay Example | Topics and Well Written Essays - 500 words

Marketing Communications Proposal - Essay Example From business context, the organization seeks to create new job opportunities in order to increase its workforce. At the same time, the existing employees will be motivated by offering them bonuses and job security. The plan revolves around increasing and expanding the regional network and increasing additional employees, which would allow the organization to build relations with the regional businesses. The banking industry is fiercely competitive ( Bettelley, 105, 2006). However, Alliance and Leicester offers new job opportunities, job security and bonuses as compared to its competitors. In the year 2006, Alliance and Leicester has introduced the â€Å"the first UK high street bank to offer user-to-site, site-to-user authentication for all of its online customers† (A&L Targets Small Businesses, p. 5, 2009). At the same time, â€Å"The solution, provided by Alliance and Leicester allows customers to log in to their online accounts in a simple and secure way† (A&L Targets Small Businesses, p. 7, 2009). Keeping these two points in mind, marketing experts and professionals have been hired in order to increase more than half million users in the next six months. The stakeholders of Alliance and Leicester include local networks, international networks, regular clients, etc. the present employees of Alliance and Leicester represent the entire organization and therefore it is essential to create awareness of its online banking services among its customers. The organization wishes to implement â€Å"risk based, behind the scenes authentication† (Bennett, 106, 2003) in order to ensure that the user becomes familiar with the entire process, when using his or her online banking account. At the same time, Alliance and Leicester is the first bank, which would assist the customers to identify it, when they use its online banking services (Cope, p. 22, 2006). The employees will ensure that the